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Perfect Timing: 3 Email Scheduling Features That Will Improve You…

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results.

There are dozens of articles online that provide suggestions on the best time to send emails. There’s specific times for B2B companies versus B2C companies, and oodles of studies and stats that tend to weigh heavily in favor of sending emails in the morning.

The truth is, every audience is different. You need scheduling tools that adapt to your customer base, as opposed to taking generic advice from some study. Pinpointe offers several email scheduling features that help you optimize your email and drive higher open rates. The features are:

  • Predictive Send
  • Time Zone Delivery (aka Pinpointe ‘Time Travel’)
  • Auto-Batch Sending

Let’s explore how each of these features can help you land higher response rates.

1. Predictive Send

There’s no shortage of research on the perfect time to send an email. Let’s face it, finding an optimum time to deliver an email to your subscribers is simply impossible – unless you use Predictive Send.

With this feature, you can send emails to subscribers when they’re most likely to open emails.

Wondering how it works? Predictive Send analyzes subscriber engagement behavior over time and sends an email when a subscriber has a history of opening emails. By delivering the email at an individualized time, the subscriber is more likely to open it. As a result, Pinpointe users have seen a boost in email campaign open rates by 18% or more.

What if you’re sending a cold email to a new subscriber, or to subscribers who haven’t opened any emails yet? In this case we won’t have historic engagement data for the subscriber yet, so the subscriber will receive the email after everyone else. Data tells us that this is the best option until subscriber patterns are established.

Want more information about Predictive Send? Here’s a great video that explains how it works: