Recent Posts

How to Design a Captivating Web Questionnaire…

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We’ve all run across them – web questionnaires or surveys that were so simple and delightful that they were actually fun to fill out. Sadly, that’s the exception to the rule. More often than, surveys are clunky and cumbersome. You can design a captivating web questionnaire with the right thought ...

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Three Reasons Answers Are More Important Than Questions…

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In grade school, you learned about the six “WH” questions (why, what, when, where, who, how). You did not learn about a parallel list of answer types. I’ve picked out three quotes for this piece that I consider to be representative of society’s thought leaders. These luminaries, too, are focused ...

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