Recent Posts

The importance of diversity in images…

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Most marketers and organization leaders would agree that diversity and inclusion matter for company performance. Statistics reveal that the more diverse a company is, the better its profitability.  But beyond profitability, diversity in marketing is important, affecting how consumers perceive a brand and possibly even how they perceive themselves and ...

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Love, Hate & Pop-Ups: How to Use Them Well…

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The first response you’ll hear from others about using pop-ups on your website is a long sigh. Many people discount the idea before it really gets off the ground, but when done well, pop-ups are a valuable conversion tool for websites. (Note the phrase “when done well.”) They get a ...

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