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How to Grow Your Personal Brand on YouTube…

Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers.

If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading.

This guide will walk you through a four-step process.

Step #1: Pick your niche

One of the biggest mistakes people make is approaching YouTube with the idea of “wanting to be a YouTuber.”

Some people have had huge success by vlogging or making lifestyle videos of their daily adventures. But this approach will almost always lead to failure, because when you try to appeal to everyone, you end up speaking to no one.

Instead, find the people you want to serve, and create content directly for them.

When you know who you’re speaking to, it’s easier to put together a cohesive message and content marketing strategy.

You don’t need to make videos for everyone. You need to make videos for the people you want to help.

When you do that, you’ll create your tribe. You’ll find your audience and develop a loyal following who respects your expertise in a particular subject matter.

For instance, when I was younger, I used to buy, trade, and sell Magic: The Gathering cards. I got really into it. Years later, I still keep up with the market. It’s a fun hobby.

When I want to catch up on the latest news on Magic: The Gathering cards, I follow Rudy from Alpha Investments. He makes the best videos about the current trade value and investment opportunities for Magic Cards, comic books, and other collectibles.

If Rudy decided to make a YouTube channel about his day-to-day life, do you think I would watch?

No. I follow Rudy because he makes great videos about Magic cards.

Rudy found a subject matter that he was passionate about and has built an enormous YouTube following around his personal brand.

What are your passions? You could create a YouTube channel about:

  • Gardening
  • Woodworking
  • Books and novels
  • Art and sculpture
  • Business and marketing
  • Restaurants
  • Addiction recovery
  • Jeeps

The more specific you get, the more loyalty you’ll build with your audience.

If you’re serious about building a personal brand on YouTube, you first need to hone your niche.

Step #2: Select the best keywords

YouTube is the world’s second-largest search engine, right behind Google.

Most video traffic comes from search. People use YouTube to solve problems and find answers to questions they have.

There is so much opportunity to optimize videos for keywords, especially if your personal brand already aims to rank for a list of keywords.

You can follow this three-step process.

1. Research effectively

Finding keywords for YouTube is just like finding keywords for Google. However, the software available isn’t quite as robust as web optimization software.

One of my favorite YouTube keyword tools is keywordtool.io. You can find search traffic volume for certain keywords and also find recommendations for what people are looking for when they search on YouTube.

For a more in-depth lesson on YouTube keyword research, check out the ahrefs video below.