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Enhancing EX and CX Through Brand Storytelling…

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  Apple Podcasts | Spotify | Google Podcasts | Stitcher   A great customer experience (CX) is one you tell others about, and your brand relies on this form of storytelling. So much so, that brand storytelling should be something your business prioritizes. That’s because it allows you to be ...

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Creating Sales and Customer Success Alignment…

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  Spotify | Apple Podcasts | Google Podcasts | Stitcher Marketing, sales, customer success, product, development, executives — every team sees the customer a little bit differently. Each team’s different goals, measures, and metrics can create an inconsistent experience for customers if we aren’t focused on creating alignment. There’s plenty of ...

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Don’t Just Personalize, Get Personal…

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Last Updated June 14th, 2021   Apple Podcasts | Spotify | Google Podcasts | Stitcher   When marketing speaks to one to many, we’re addressing large segments. When we speak to one to few, we’re addressing specific personas. But personal relevance in account-based and one-to-one messaging is very different. There, ...

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Human Factors and Design Thinking…

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Last Updated May 24th, 2021   Apple Podcasts | Spotify | Google Podcasts | Stitcher   Want to develop ideal human-machine interactions within your organization? It starts with examining human factors, the science that explores how humans interact with a product, technology, or service. It takes both psychology and engineering ...

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Nominations Open for EEC Awards!…

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We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. We saw greatness all around us, even in the inboxes that we check every day. Those accomplishments from the teams and individuals ...

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