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10 Sure-Fire Headline Templates that Work…

Looking to add some new templates to your arsenal of headlines that work?

Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 10 titles you can customize for your audience.

1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants …” is a classic social-proof strategy that implies an already existing consensus desire.

  • Who Else Wants More People to Read Their Writing?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun and Less Stress When on Vacation?

2. The Secret of [blank]

This one is used quite a bit, but that’s because it works.

Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Successful Podcasting
  • The Secret of Protecting Your Assets in Litigation
  • The Secret of Getting Your Home Loan Approved

3. Here Is a Method That Is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

  • Here Is a Method That Is Helping Homeowners Save Hundreds on Insurance
  • Here Is a Method That Is Helping Children Learn to Read Sooner
  • Here Is a Method That Is Helping Content Marketers Write Better Titles

4. Little-Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of …” headline.

  • Little-Known Ways to Save on Your Heating Bill
  • Little-Known Ways to Optimize Gmail
  • Little-Known Ways to Lose Weight Quickly and Safely

5. Get Rid of [problem] Once and For All

A classic on this list of headlines that work. It identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Lame Mullet Hairdo Once and For All

6. Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.

  • Here’s a Quick Way to Get Over a Cold
  • Here’s a Quick Way to Potty Train Junior
  • Here’s a Quick Way to Back Up Your Hard Drive

7. Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Smart Singles Online Without Spending a Dime
  • Now You Can Own a Cool Mac and Still Run Windows

8. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Speak Spanish Like a Diplomat
  • Party Like Mick Jagger
  • Blog Like an A-Lister

9. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Eat a Healthy Diet You Can Be Proud Of
  • Have a Smile You Can Be Proud Of
  • Build a Professional Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About SEO
  • What Everybody Ought to Know About Adjustable-Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines

Looking for more headlines that work?

Pick up our free, comprehensive ebook on Magnetic Headlines.


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