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What Content Creators Can Learn from Professional Artists…

What Content Creators Can Learn from Professional Artists

Great to see you again! This week was all about art.

Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018.

On Monday, Stefanie Flaxman introduced the power of claiming a creative identity for yourself:

I am an artist.

Making that decision to approach your career (and your life) as an artist will open up all kinds of doors for you, both personally and professionally.

On Tuesday, our Marketing Technologist Will DeWitt highlighted the key balance between technique and artistry that is useful for all of us to find. It would be silly to shun “tricks of the trade” because they somehow don’t seem artistic enough. And it would be just as silly to avoid creative or unusual content because it doesn’t line up with a rigid strategy.

And on Wednesday, I revealed the “ninja trait” that professional artists (including writers) cultivate so they can become successful. Spoiler alert: That trait is reliability — being able to hit your deadlines, produce a substantial volume of work, and publish at a consistently professional level.

We have a new course coming that will help you with all three of those (as well as some other foundational elements). If that sounds like something that would benefit you, just drop your details into the handy form in the post, and we’ll let you know when it’s ready for you.

Over on the Unemployable podcast, Brian Clark talked with psychologist Sherry Walling and her husband Rob (Rob founded the Drip email service) about a quest shared by artists and entrepreneurs — understanding who you really are, then cultivating your strengths to create something special.

And on Site Success, I chatted with Sean Jackson about blending your creativity with practical techniques, to create fascinating content for your blog, podcast, or other site. If you’re looking for even more content strategy, my Copyblogger FM podcast episode this week was all about building stronger “creative cornerstones” for your content.

Thanks for your time and attention, and we’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


artist isn’t a superficial label. It’s an identity that forms from doing the workThe Power of Believing You’re an Artist

by Stefanie Flaxman


the best meals have a delicious fusion of flavorsYou Need Both of These Skill Sets to Keep Your Audience Coming Back for More

by Will DeWitt


it’s not enough to tough it out. You need a planThe ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

by Sonia Simone


Amazing Content Strategies for WordPress SitesAmazing Content Strategies for WordPress Sites

by Sean Jackson


How to Build Meaningful Membership CommunitiesHow to Build Meaningful Membership Communities

by Sean Jackson & Katy Katz


A Simple Content Strategy to Make Your Site Massively More UsefulA Simple Content Strategy to Make Your Site Massively More Useful

by Sonia Simone


3Q for Choosing the Best Domain Name3Q for Choosing the Best Domain Name

by Jerod Morris


How the Creator of the 'Lore' Podcast (and TV Show) Aaron Mahnke Writes: Part OneHow the Creator of the ‘Lore’ Podcast (and TV Show) Aaron Mahnke Writes: Part One

by Kelton Reid


Know Thyself: The Entrepreneur’s Secret WeaponKnow Thyself: The Entrepreneur’s Secret Weapon

by Brian Clark



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