Great to see you again! This week was all about art.
Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018.
On Monday, Stefanie Flaxman introduced the power of claiming a creative identity for yourself:
I am an artist.
Making that decision to approach your career (and your life) as an artist will open up all kinds of doors for you, both personally and professionally.
On Tuesday, our Marketing Technologist Will DeWitt highlighted the key balance between technique and artistry that is useful for all of us to find. It would be silly to shun “tricks of the trade” because they somehow don’t seem artistic enough. And it would be just as silly to avoid creative or unusual content because it doesn’t line up with a rigid strategy.
And on Wednesday, I revealed the “ninja trait” that professional artists (including writers) cultivate so they can become successful. Spoiler alert: That trait is reliability — being able to hit your deadlines, produce a substantial volume of work, and publish at a consistently professional level.
We have a new course coming that will help you with all three of those (as well as some other foundational elements). If that sounds like something that would benefit you, just drop your details into the handy form in the post, and we’ll let you know when it’s ready for you.
Over on the Unemployable podcast, Brian Clark talked with psychologist Sherry Walling and her husband Rob (Rob founded the Drip email service) about a quest shared by artists and entrepreneurs — understanding who you really are, then cultivating your strengths to create something special.
And on Site Success, I chatted with Sean Jackson about blending your creativity with practical techniques, to create fascinating content for your blog, podcast, or other site. If you’re looking for even more content strategy, my Copyblogger FM podcast episode this week was all about building stronger “creative cornerstones” for your content.
Thanks for your time and attention, and we’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
The Power of Believing You’re an Artist
by Stefanie Flaxman
You Need Both of These Skill Sets to Keep Your Audience Coming Back for More
by Will DeWitt
The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For
by Sonia Simone
Amazing Content Strategies for WordPress Sites
by Sean Jackson
How to Build Meaningful Membership Communities
by Sean Jackson & Katy Katz
A Simple Content Strategy to Make Your Site Massively More Useful
by Sonia Simone
3Q for Choosing the Best Domain Name
by Jerod Morris
How the Creator of the ‘Lore’ Podcast (and TV Show) Aaron Mahnke Writes: Part One
by Kelton Reid
Know Thyself: The Entrepreneur’s Secret Weapon
by Brian Clark