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Weak Email Marketing and Nickelback Have Less in Common than You …

I’ve never admitted this to anyone before:

I don’t always change the radio station right away when a Nickelback song comes on.

See? That first line wasn’t hyperbole. How embarrassing.

Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to:

“Never made it as a wise man
I couldn’t cut it as a poor man stealing
Tired of living like a blind man
I’m sick of sight without a sense of feeling …”

(And if you also couldn’t cut it as a poor man stealing, make sure to check out Sonia Simone’s classic post about developing effective, non-sleazy selling skills.)

Nickelback is a famously hated rock band

Personally, I don’t get the big hate-fuss. When I don’t like something, I just ignore it.

Nonetheless, if Nickelback is the butt of a joke during a conversation, you’ll find me laughing and making facial expressions of disapproval about the music.

That’s the socially acceptable reaction.

So, when a radio station plays “How You Remind Me,” I’m always a little shocked, which prevents me from immediately turning it off.

Why is this song still in the DJ’s rotation? Don’t they know it’s Nickelback?