Campaigner’s Contact Engagement Scoring is a proprietary algorithm that accurately measures subscriber opens, clicks, replies, forwards, and periods of inactivity over a two week period. The data is reassessed every 24 hours to provide marketers with an up-to-date analysis that is reported as an engagement number between 1 and 100 and a star rating between 0 and 5.
Watch this tutorial video to learn how to use this great Campaigner feature!
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For more information on Campaigner, please visit www.campaigner.com.