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Tokenized loyalty platform Sweet offers Sugar tokens to energize …

Virtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty.

To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit the market” in support of brands.

Sweet allows brands to promote their wares by granting reward tokens — appropriately called Sugar — to fans, in exchange for liking, sharing, watching a video, posting a comment or otherwise engaging with the brand. The brand sets the value in dollars for each action, but the fans see that value as Sugar tokens.

Currently, founder and CEO Tom Mizzone told me, Sweet has about 50,000 fans enrolled on the platform and expects about 150,000 by year’s end. A couple of dozen brands are on the platform, including the band Black Eyed Peas and performer Jorge Blanco. Sweet says another 30 brands are currently onboarding, and over 80 are in the pipeline.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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