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Sleaze, Suckage, SEO … and Savings…

copyblogger weekly

Someone must have slipped the team some hot sauce, because it seems we’re all feeling a little spicy. This week features strong points of view and plain-spoken advice.

Ever feel a little shy telling people you’re a marketer? Do you worry that what you do seems sleazy to some? While marketers aren’t quite at “politician” level of public loathing, a lot of folks misunderstand what ethical marketing is about.

On Monday, Stefanie Flaxman shared five examples of marketing that’s helpful, not creepy or sleazy.

On Tuesday, Brian Gardner gave us a preview of our annual great-big festival of savings — in other words, our Black Friday promotion for StudioPress. You won’t even have to wait until U.S. Thanksgiving (or be in the U.S., for that matter) to get your discount.

And on Wednesday, I highlighted a trend I’m seeing in the web’s most powerful content writers. It’s a potent combination that you can introduce into your own content, whether you’re promoting your own business, doing client work, or creating content as part of a marketing team.

Over on The Digital Entrepreneur podcast, Sean Jackson interviewed three women (I was one) for a lively panel called “Does Digital Marketing Suck for Women?” Spoiler alert: the answers are a mix.

On Copyblogger FM, I talked about five general principles to keep yourself out of SEO-induced stress disorder. Because making yourself bananas trying to keep Google happy just isn’t any fun.

And speaking of SEO, on the Sites podcast, Sean joined Jerod Morris to discuss some optimization tips, including how to optimize your content for voice search.

That’s what’s new on Copyblogger this week — hope you enjoy, and have a terrific weekend!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

if you have a great offer, weak marketing actually does everyone a disserviceMarketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

by Stefanie Flaxman

sneak peek at this year’s massive black friday discountHere’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount

by Brian Gardner

How do you convey vulnerability without squandering your authority?The Most Powerful Writing Voice for 21st-Century Content

by Sonia Simone

5 Rules of Thumb to Relieve SEO-Induced Stress5 Rules of Thumb to Relieve SEO-Induced Stress

by Sonia Simone

What’s New in SEO? (And What’s the Future of This Podcast?)What’s New in SEO? (And What’s the Future of This Podcast?)

by Jerod Morris

How Noted Scientist & Bestselling Author of 'Soonish' Dr. Kelly Weinersmith WritesHow Noted Scientist & Bestselling Author of ‘Soonish’ Dr. Kelly Weinersmith Writes

by Kelton Reid

Does Online Marketing Suck for Women?Does Online Marketing Suck for Women?

by Sean Jackson

A Counterintuitive Key to Solo Success, with Kaleigh MooreA Counterintuitive Key to Solo Success, with Kaleigh Moore

by Brian Clark

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