After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data Privacy Regulation (GDPR) rules?
That appears to be what’s happening with the Quantcast Choice consent management platform, at least for European Union (EU) domains. The San Francisco-based firm has announced that its platform — which it says is the most widely implemented GDPR consent solution among top US and UK sites — is generating an average consent rate over 90 percent.
Although this could be excellent news for the future of GDPR-compliant online marketing and advertising, there are a few caveats.[Read the full article on MarTech Today.]