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Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda…

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Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, ...

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Two DSPs add out-of-home programmatic inventory, as the real worl…

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An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform ...

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What is Email Marketing?…

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Direct marketing rules. Nothing better than just you and your customer having a dialog. The great thing, in these days of digital marketing, is that you can have those direct conversations with your all your customers, at the same time using a well-crafted email marketing campaign. In this video, Stefano ...

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