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The 5 benefits of Email Marketing…

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In this short video Ali our Director of eMarketing talks through the top 5 benefits of email marketing. Why this under used method of low cost communication is valuable to your business, and how to take advantages of the benefits it offers to leverage new lead possibilities which could result ...

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How keyword match types work after the new close match variants c…

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As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords could already be expanded to include singular, plural and misspellings of the exact match keyword. Last year, Google allowed function words ...

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