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Nearly 80 percent of US display ad spend will be programmatic in …

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It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad buying continues to gain share. An estimated $32.56 billion will transact programmatically on display advertising in the US this year. That works out to 78 percent, or roughly four out ...

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Ask These 5 Questions Before Making Decisions…

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Wouldn’t it be great if all decisions were a clear choice between right and wrong, good and bad? It would take a minute to decide what to do, and you’d move on to the next one unencumbered by lingering doubts. Sadly, that’s not a scenario most managers would recognize. From ...

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