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Facebook starts testing ads in search results…

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Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as well as in Marketplace search results. Why you should care Search is one of the few untapped inventory sources remaining on the social platform, which has seen ...

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How to Stop Drowning in Data and Begin Using Your Metrics Wisely…

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Digital marketers have a problem: We’ve got too much data. It sounds like a ridiculous complaint coming from a data analyst, but it’s true. Google Analytics alone has more than 150 default metrics, which can be explored with more than 100 dimensions. And that’s without including advanced implementations. Currently, a ...

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#MTtalk Roundup: Managing Exhausted Team Members…

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“There is strange comfort in knowing that no matter what happens today, the sun will rise again tomorrow.”– Aaron Lauritsen, Canadian author What’s Wrong With Him? I was puzzled. Martin’s writing and spelling were usually exceptional, but typos and errors had begun to litter his reports. Then I began to ...

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