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What you need to know about Facebook’s new ad transparency…

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One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in ...

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What Campaigner Is Thankful for This Year…

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Thanksgiving is quickly approaching and, for many people, that means gathering to give thanks and celebrate a day jam-packed with turkey and football. While Thanksgiving is synonymous with tables full of food and quality family time, it’s also a reminder to look back at the past year and give thanks ...

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6 Things We Learned from Radiolab’s Jad Abumrad…

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Every day, our 700+ employees work hard on the world’s largest marketing automation platform. So when the end of the week rolls around, we take the opportunity shut down our laptops, load up on donuts and coffee, and give our brains a good stretch with Coffee Hour. Coffee Hour is a ...

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