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Start Customer Relationships Off Right…

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As the saying goes, you only get one shot to make a first impression, and email marketing is no exception. The first email a new subscriber receives can make or break your relationship with a customer. Strike a good first impression with the latest addition to your subscriber base and ...

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Do Content Writers Really Need to Think about SEO?…

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In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. ...

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6 smart e-commerce lessons to boost local business…

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E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened ...

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