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If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion ...

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.”  – Charles Dickens, “A Tale of Two Cities.”   The first half of my tale is from the days after the birth of my son, in what I ...

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According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: ...