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The Super Bowl LII advertisers ready to play: Returning brands, n…

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With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple brands have released official announcements about their Super Bowl campaigns. The usuals include brands like Budweiser, Bud Light, Michelob ULTRA, Hyundai, Kia and Squarespace. Doritos ...

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#MTtalk Review: Saying Yes When You Mean No…

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No: A Cultural Conundrum I read a few studies recently that analyzed how different cultures view and use the word “No.” Reading these research papers emphasized the fact that we don’t all see it the same way, and we don’t all value a straight-up, honest “No.” For example, one study ...

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