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  When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their ...

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling ...

“You cannot fix a problem that you refuse to acknowledge.” – Margaret Heffernan, Willful Blindness: Why We Ignore the Obvious at Our Peril Choosing Not to See Think about how many people you know who wear glasses or contact lenses, or who have had ophthalmic surgery. Or the 20 million ...

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