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Email Marketing Best Practices: Our Top Tips and Tricks…

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http://www.koozai.com. – Laura takes a look at five tips and tricks for writing a marketing email that gets opened and encourages actions. Including the best ways to build an email marketing list, how to refine your sign-up process, the best subject lines, when to send and how often to send. ...

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Amazon delivered its first order via drone…

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“The Jetsons,” here we come. Amazon announced Wednesday that its first customer delivery using a drone was a success. Amazon is calling the service Prime Air, the same name in use on the company’s air cargo jets. It happened on December 7, when Richard B. of Cambridgeshire, England, placed an ...

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The Value of Viewability…

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Viewability – or the ability of an ad to actually be seen by a human being – has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable. But ...

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How Happy Socks Spreads Happiness Through Automation…

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During the holiday season, lots of people will be making first-time purchases and subscribing to newsletters in search of deals. Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works. The Swedish company started with 2 friends on a mission to ...

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