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Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is designed in part to ...

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop. You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences. Get all the details and register ...

Rasmus Hougaard Mindfulness is Rasmus Hougaard’s bread and butter. Through his company, Potential Project, he helps organizations around the world to use mindfulness skills to improve their effectiveness. He’s seen it work wonders, delivering better focus, energy and productivity. But, in recent years, he began to notice that mindfulness was ...

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