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Facebook updates branded content policy to clarify what qualifies…

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Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and creators to publish to their own Pages to promote the marketers’ brands has swelled. The number of publishers and creators posting branded content ...

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3 Small Steps that Led to Oversized Outcomes…

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Remember the movie Sliding Doors? It’s a story of two parallel lives — one in which the heroine catches a particular train home from work, and one in which she misses that train and catches the next one. That insignificant event goes on to change everything about her life — ...

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Campaign Monitor Introduces Behavioural Email Marketing…

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Campaign Monitor launched new features including advanced segmentation, emails based on behavioural customer data, activity-triggered email journeys allowing for further email content personalisation. Segment, Automate, Personalise Campaign Monitor, a well-known email service provider used by 200.000 companies around the world, introduced new behaviour based email marketing features. According to the ...

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