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Big Data: Does Size Matter?…

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Big Data frightens me. I know it shouldn’t. I’m not really a technophobe. I can use a laptop, and my smartphone lets me do all kinds of things other than make phone calls – much to my astonishment. I even have a social media presence, of a sort. My teenage ...

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The Power of the Inbox: Tips and Tricks for Successful Email Mark…

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Discover the keys to effective email marketing for your organization or business. This powerful workshop covers five easy steps to harness the power of the inbox: growing a healthy list; creating great content; customizing a beautiful, mobile-friendly template that matches your brand; how to get your emails opened; and tracking ...

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What Does It Mean? Earned, Owned, and Paid Media in 2020…

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What’s earned vs. owned vs. paid media? If you’re a professional marketer, you probably know the answer to the question above. At the very least, you should be familiar with the concepts. Learning about the evolution of these terms can help your overall marketing strategy immensely, especially if you work ...

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