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Nonprofit organizations have a unique set of challenges to work with not only when engaging with their audience members, but when collecting donations to help both their cause and to keep them up and running. The tricky part with reaching out for donations for your nonprofit is that you must ...

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care ...

Last week, I affirmed that “hard work is luck.” However, what if you work hard and aren’t seeing any progress or results? What if hard work just leads to you feeling disappointed and ready to give up? Before you actually do give up, it’s helpful to take a look at ...

Whether you want to share a PowerPoint presentation with a colleague via email or upload it to a website, one of the best ways to reduce the size of a PowerPoint file is to compress its images. Visuals play a key role in a presentation. Especially today, audiences respond well ...