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Facebook now displaying related stories & share info for arti…

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Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the platform. Originally, the test included an “i” button added to news headline links that, when clicked, displayed more information about the article and the publisher ...

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Encouraging Inclusion and Creativity with Mentorships…

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  When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their ...

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3 False Beliefs about Conversational Copywriting that Make Me Wan…

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Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling ...

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