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Questions to Seal the Deal: Our Expert Interview with Alexandra C…

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In 2012, the United Nations was looking for a conflict resolution expert to teach female diplomats how to negotiate. They reached out to Alexandra Carter, a junior professor at Columbia Law School. She seized the opportunity – but wanted to do things a little differently. Instead of traditional training, she wanted to ...

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Writing Effective Email Copy…

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Article first published in November 2009, updated July 2020 When you’re elbows-deep in applying visual tweaks to your HTML email design, it’s very easy to forget how vital writing quality, punchy copy can be. Tailoring email copy to your audience isn’t a matter of ensuring your message is readable even ...

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How and where to fight for your marketing budget…

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How and where to fight for your marketing budget ‘); Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok ...

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