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Hope Letters: Are They More Effective Than New Year Resolutions?…

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Writing a “Hope Letter,” instead of making New Year resolutions, could offer you a better way to reach your goals, argues professional coach Margaret H. Greenberg.  I try to avoid making sweeping generalizations but, guess what, I’m going to make one right now. From my experience, you can pretty much lump people into ...

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NSA Fallout: Encrypted Email Services Shutting Down…

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Lavabit, the encrypted email service used by NSA leaker Edward Snowden, has shut itself down. Annie explains why they shut down in order to avoid, “becom[ing] complicit in crimes against the American people.” She also explains how Silent Circle has followed suit by shutting down their encrypted email service as ...

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Why marketers should be paying attention to Twitch…

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Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people ...

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The One-Two Punch of Authenticity and Strategy…

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We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content ...

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