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Ecommerce Conversion Rates by Industry: 2019…

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Email marketers know just how vital understanding key performance indicators (KPIs) are to the success of their marketing efforts. Knowing your brand’s personal numbers is an excellent start. However, those numbers really mean nothing if you have nothing to compare them to. This fact is especially true for ecommerce brands ...

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Back to basics: Understanding your paid search metrics…

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One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that.  However, if someone sees your paid search ad and visits your website, you know how ...

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The Old Man and The Pen…

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This is a simple story about the life of a particular writer, and how he ignored the one thing about his craft that would have given him everything he truly wanted … A young man in his late twenties decided to become a writer. At the beginning of the pursuit ...

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Vintage Graphic Design: Inspiration, Ideas + Modern Takes…

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Vintage graphic design is a nifty way to create an old-school feel for projects. Today we’re exploring the vintage graphic design trend, and how to use it in your design projects. Vintage elements can include typography, illustrations, photo styles, and even entire aesthetic palettes. Further, there are different eras to ...

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