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Facebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook Marketing Partners (FMP) program and announced that it is expanding the FMP program to consultants and smaller agencies. The announcements came during Facebook’s annual Global Partner Summit in New York ...

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke to the danger in trying to blindly follow what we think of as copywriting “formulas” without putting the homework in. From the outside, writers can seem like magical creatures. (I ...

The font a brand selects for their logo can evolve into lettering that people identify with a company or product. Just think about the typefaces for Coca-Cola, Disney or even eBay. Even if you see those typefaces without the brand names, there’s still an immediate connection. That’s the value of ...

Email Marketing Tips – Part 1 Free email tools: http://toplevelimtraining.com/email-free/ Free IM training: http://toplevelimtraining.com/ Put these email marketing tips into action with the free tools provided (353 subject lines and “Emails That Convert” training). Learn the power of email marketing and take your conversions to a much higher level. —————————————- ...