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Home / Marketing / Microsoft acquires Semantic Machines, signaling a deeper move int…

Microsoft acquires Semantic Machines, signaling a deeper move int…

With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft corporate vice president and chief technology officer for AI and research, announced the news on Monday.

Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to building AI.

With this move, Microsoft underscores its dedication to being on the leading edge of conversational AI and commitment to Cortana, its struggling-for-market-recognition voice assistant product, and other conversational products and platforms.

[Read the full article on MarTech Today.]

About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.


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