First impressions are important and sometimes even lead to love at first sight. Internet retailers strive for this magic moment with new customers,
though many have yet to achieve it. Retailers can do several things to create great first impressions with their email marketing campaigns.
These best practices can help make a lasting impression your customers will never forget:
1. Retailers Can Make a Difference with a Warm Welcome
Your first message to subscribers sets the tone for your email relationship. This email should explain the kinds of messages and offers you will send, and the frequency of your emails.
Engage in a conversation with subscribers, inviting them to share feedback about how they want to hear from you.
2. Best Impression Starts with Two Little Words: Thank You
It’s common courtesy to send a “thank you” note to someone you’ve just met with, and the same rule applies in email marketing etiquette.
Show your appreciation with a quick thank you message, and you’ll be off to a great start with your new subscriber.
3. Stay Memorable: 62% of Brands Take Customer Engagement Seriously
Retailers should improve their email marketing processes to be able to engage with new subscribers immediately, keeping their brand fresh in their new customers’ minds.
4. Overcoming the Email Cold Shoulder
Boost interaction with your initial campaign messages by including a poll to determine customers’ subscription preferences. You’ll not only get your customers to engage right away, but the information you gather will help you tailor the content you send to meet their needs.
5. Deliverability Can Destroy a Relationship
Use personalization tactics like demographic identifiers and past purchase behavior to help your messages get through to the inbox.
Refresh your subscriber lists regularly to improve your deliverability rates and ensure you’re focusing your efforts on your most responsive customers.
Have you tried any of these tips? Share with us below! We would love to hear from you!