We’re always looking for new ways to make powerful marketing tools more accessible to our customers. A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff.
You’ll be able to create, manage, and track your email marketing, Facebook ads, and Instagram ads in one place—without any additional fees from us.
Why Instagram? It’s a great place to showcase your products and create excitement around your brand. John Foreman, our VP of Product Management, puts it this way: “MailChimp’s e-commerce customers already spend a lot of time and effort making sure their brand and product photography is on point. Now you can use those beautiful images to bring in customers.”
Find your people
The real benefit of using Instagram ads in MailChimp is that you can unlock the power of your MailChimp list. You already know who your best customers are, so this is a perfect starting place to find new customers who have similar interests or demographics. By targeting people who look like your top customer segments from your MailChimp contacts, you can find and attract precisely the right audience.
Bolster your ROI
One of the hardest parts of marketing your business is the feeling of throwing money into a black hole. With Instagram Ads in MailChimp, you’ll be able to see exactly how your ads are performing.
“Advertising on Instagram gives our e-commerce customers the best of both worlds—an easier way to find new customers by targeting people like the ones on your list and specifics about what items were actually sold,” says Tom Klein, our CMO.
When you connect your store to MailChimp, you’ll be able to see the total return of your Instagram ad, including items sold, subscribers added, and customers acquired.
Are Instagram ads for me?
Good question! Here are 2 questions to ask yourself, according to John:
- Are you trying to drive sales or visits to your website?
If your brand is already on Instagram and you’re looking to drive followers, then Instagram ads are a no-brainer. Or if you’re looking to drive site traffic and sales on mobile, then Instagram is for you.
- Does your customer demographic line up with Instagram’s user base?
Instagram now has a community of more than 700 million users worldwide, with 100 million of those users joining in the last four months. Instagram’s user base is also global, with the majority of those users living outside of the U.S. And according to a 2015 Pew Research study of U.S. residents, more than half of online adults ages 18 to 29 use Instagram, followed by 28% of online adults ages 30 to 49. Women are also more likely to be Instagram users (31% versus 24%). So there’s a great chance that your users are already on Instagram.
Create your ad
If building an ad sounds daunting, don’t worry! It’s the same experience you already know and love. If you can build an email campaign, then you can create an Instagram ad. (You can do it at the same time you build your Facebook ads, too.)
“Instagram Ad Campaigns are just as easy to build inside MailChimp as Facebook ads are,” says John. “Our ad builder streamlines ad creation, precision targeting, and reporting so that time-strapped e-comm companies can get an ad out quickly to build their audience and drive traffic to their store in a measurable way.”
Instagram ads started rolling out to customers today, and we expect everyone will have access within the next couple weeks. We’ll send an email and post an update to our social media accounts once it’s fully available to all customers.