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How to use a podcast to create smart and usable content…

This is Part 3 of a three-part series. Here are Part 1 and Part 2.

The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.

Using reviews

Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.

This gives you higher authority and reinforces your personal branding,  which helps when you’re trying to rank higher in the search engines.

It also helps you become a successful marketer and leader in your niche.

Reach an audience quickly

Being a guest on the podcast is one of the fastest ways to reach an engaged audience interested in your topic.

In fact, podcasts will promote your name, company name, social presence and other links, all of which promote you to audiences as an expert.

Once you take up podcasting, to take your personal brand one step further, consider adding an “As Featured On” page on your site. You can add a list of the podcasts, along with their logos and audio snippets, and optimize the page as much as possible for keywords of the topics discussed on the podcasts.

Not only is this a great way to build up your authority for the search engines, but it will also make potential clients feel more comfortable and confident in hiring you.

Ask the podcast host if you can put a snippet of the audio file on your website and then link to their site so people can listen to the full podcast. (Audio really engages people and can mean that visitors will stay on your site longer — which is also good for search rankings.)


[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites.
As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.

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