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How to Do B2B Lead Generation: Email Marketing Tips and Strategie…



If you’re wondering how to do b2b lead generation that actually works, today’s video is all about b2b email marketing tips and strategies that actually work and drive results, while making your job easier.

Because it’s kind of a magical moment when someone types their email address – their *correct* email address – into that beautiful form, clicks the subscribe button… and even confirms. This is an act of trust, and one that isn’t always easy to achieve.

So when Todd Lebo, chief marketing officer and partner at Ascend2, sent me his company’s research results (links to the study and Todd’s LinkedIn profile below) with insights on how to make b2b lead generation easier, I knew I had to share them with you.

Here’s the thing: Most of us are trying to do the best we can, and sometimes we think we have to go for the most complex strategies, but if you follow the questions Ascend2 asked its B2B marketing audience, and ask yourself the same questions, you just might start seeing how to plan b2b lead generation that actually works while simplifying your job.

HOW TO DO B2B LEAD GENERATION THAT WORKS

Today, I’ll cover:

1) The 3 questions to ask for a more efficient B2B lead generation strategy.
2) Why your #1 challenge might not necessarily be where you need to focus, and where to focus as always.
3) A quick reminder to always be testing. Not everything works for everyone and in every situation the same way. Always be testing 🙂

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FIND THE B2B LEAD GENERATION STUDY HERE:
https://research.ascend2.com/2018-email-marketing-engagement/

CHECK OUT ASCEND2:

B2B Content Marketing

CONNECT ON LINKEDIN WITH TODD LEBO, CHIEF MARKETING OFFICER AND PARTNER AT ASCEND2:
https://www.linkedin.com/in/tlebo/

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PREFER TO READ? HERE’S THE VIDEO IN ARTICLE FORMAT:

B2B Email Strategies: Most Effective with Least Effort

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ABOUT FREELANCE B2B WRITER AYELET WEISZ (7 YEARS OF EXPERIENCE, 5 CONTINENTS):
An enthusiastic, experienced freelance B2B writer, I’ve written for leading marketing sites and companies that serve global brands, plus have driven results in engagement and revenue for both my clients and my own business.

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IF YOUR PROSPECTS ARE IN NICHES THAT CELEBRATE THE CUSTOMER, you’re dealing with complex buying processes, but also have a great opportunity to make a positive impact on the way that companies do business.

Discover how B2B companies in the marketing, customer success, customer service, and related industries do marketing that helps their audience serve millions of customers better:

https://mailchi.mp/4b0de371eaa3/welcome

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