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Google introduces Cloud AutoML for employing machine learning wit…

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These predictions allow marketers to target the right offer at the right time, and they help systems recognize things in the real world.

This week, Google Cloud is taking another step toward making machine learning accessible to every level of business.

It is introducing its Cloud AutoML service, which provides access to custom machine learning models that the company says can be trained “with minimum effort and machine learning expertise.”

This complements the Google Cloud Machine Learning Engine, released last year, that lets developers with machine learning expertise create models for any kind of data. As part of this service, Google has already made available via APIs pre-trained models in Vision, Speech, Natural Language Processing, Translation and Dialogflow (for voice- and text-based dialogues) for business applications.

The idea with Cloud AutoML is that developers who don’t have a lot of experience with machine learning can still join the game.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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