Home / Companies / From In-person to Virtual Events: Cure Brain Cancer Pivots With A…

From In-person to Virtual Events: Cure Brain Cancer Pivots With A…

Cure Brain Cancer is the leading organization for brain cancer research, advocacy and awareness in Australia with a mission to unite the community to increase brain cancer survival and quality of life. 

The patient-focused organization forges global collaborations, funds innovative research and brings world-class clinical trials to Australia to give children and adults with brain cancer access to new treatments faster. It relies heavily on email marketing to raise funds, engage its community, and promote its events. Switching to Campaign Monitor and completing a key integration with Salesforce has helped achieve many mission-critical goals for the nonprofit:

  • Raised $1.6 million (AUD) in a major campaign
  • Reduced amount of event registrants who didn’t fundraise by 90%
  • Near real-time engagement of subscribers

Finding the right match

One of Cure Brain Cancer’s greatest initiatives to grow awareness and raise funds for research is its annual Walk4BrainCancer event. What started as a single walk in 2003 in Sydney quickly expanded into a nationwide phenomenon with over 10,000 participants every year.