Spam is getting smarter. It’s changing the sender and varying the message to make it through filters — so your firm must work harder to ensure that clients are opting into your newsletters and eblasts. But what about prospects? This video will help you ensure that emails are personal and informative — and not annoying to people you want to reach.
We’ll talk about subject lines, pre-header text and great headlines as well as how often you should communicate and how. Watch to get five tips that can improve your email marketing.