For more email marketing tips, visit the Constant Contact blog: http://blogs.constantcontact.com
It is essential that your emails are as short and concise as possible. Think about what you’re trying to communicate to your readers, and ensure that it is the first thing they see.
These simple email marketing tips will help you choose an email length that’s right for you and your audience:
1) Know what the goal of your email is. Remember, your readers will get a lot of emails every day and ensuring that your content is to-the-point by having a clear goal is important.
2) Stay relevant. Once you have a goal, keep your content related to that goal. Make sure you give your readers what they want.
3) 20 lines of text, 3 or fewer images. Constant Contact determined that emails that had under 20 lines of text and 3 or fewer images had the highest click-through rates.
Learn more at https://www.constantcontact.com
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