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This week on the Magnet Minute, Amy shares advice on the best ways to prepare your email-marketing platform. You shouldn’t launch a website unless you have the means to collect contact information from your visitors, so these tips will help you think about the necessary steps to take to be ready.
First, the service you decide to use is very important. There are many options like Mailchimp, Aweber, Constant Contact, Infusionsoft, etc. They have different costs and functionalities and it’s going to depend on what you think your company needs and will need over time. Try to stay happy with the one you choose because moving email addresses from one service to another is not a fun process and usually results in less subscribers due to opt-in rules and spam folders.
Next, don’t let your visitors pass up the opportunity to give you their contact information by offering something in return. It’s hard to get people to commit otherwise. Whether it’s a free download or something else that the visitor can redeem immediately, make sure it’s displayed on the opt-in form so an interested person will happily leave their email for you.
Always make it clear how often you intend to contact people before they sign up. If a visitor gives you an email address expecting a weekly or even monthly newsletter and you reach out to them almost daily, you’re going to lose them quickly. As long as you are transparent and stick with the plan, your subscribers will stay happy.
Lastly, always put your opt-in form in clear view. Visitors shouldn’t have to scroll or go to a specific page to learn about your email campaign.
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MAGNET MEDIA is a production studio and interactive marketing services firm based in New York. For over 10 years, we’ve shot original video, grown online communities, and reached audiences through digital environments for top brands all over the world.
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