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Email Marketing Tips for Online Retailers…

Email Marketing Tips for Online Retailers

Email marketing isn’t about blasting your database with a ton of email
campaigns, it’s about building relationships. A strong understanding of your
customer list is a win-win for both you and the customer. You’ll create better
promotions which will sell more product/services and customers will receive great
deals and information from your company.
Today we speak to online retailers and we want to share with you a
few tips and tricks we picked up along the way to help you reach your email
marketing goals:
#1 Build shopping cart
abandonment emails
Sending abandon emails to online shoppers who placed an item in their shopping
cart but didn’t make a purchase is an effective way to convert customers. These
abandon email campaigns can include; free shipping, a special discount or free
gift, or it just could be a short email to remind the customer to purchase what they left in their cart.
You can create two different types of abandon cart email campaigns:
  • Abandon email — One email as
    a reminder, sends usually within one day of abandoning the shopping cart.
  • Abandon series — This can be
    an extension of the first email you send. Many online retailers send follow-ups three to five days after an abandoned cart and usually offer a reduced rate for the
    product/service or free shipping.

#2 Up-sell and cross-sell emails
These types of emails are sent to customers who purchased an item in
the past. The goal is to sell them additional products/services and increase
your sales.
These types of emails could include product follow ups or feature
similar products you think the customer may enjoy. You can also take advantage of the
“Receipt” email; these emails are the most opened on the web. Take
advantage of Receipt emails and include some offers or discounts on different products. You
could even throw in a section which will allow customers to receive a discount
if a friend is recommended.
#3 Be clear and concise
Keep the copy of your email simple and to the point. Be sure to include
only one Call to Action (CTA). The goal of your email is to push customers to your site to buy
from you. With too many different CTAs it will confuse the subscriber and land your
email campaign in the trash can.
Carefully map out a plan of attack on what kind of email campaigns you
want to send to your customers. From there, construct different campaigns
around the different products/service that you offer. Creating multiple short
campaigns with one CTA has seemed to work better for many email marketers than
creating long email campaigns with too many links.
#4 Test
Testing is the key to success when it comes to email marketing. You may read tips and tricks online but when
it comes to email there is no “one size fits all” trick that will skyrocket you
to success. The best email marketers repeatedly A/B split test their email campaigns to
see what will resonate with their customer base, and they always keep their
goals in mind when testing. You can test content, CTAs, subject lines, “from” names, etc.
It’s also important to send test messages to yourself before you
schedule a campaign send to ensure your email campaigns looks perfect.

As an Internet retailer, you’re constantly focused on two related goals  find more prospects and make more sales. We hope these quick tips can help
you reach your goals. Share your comments and questions with us below.

For more information on Campaigner, please visit www.campaigner.com.



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