As I covered in the last video “What Is Email Marketing and Why Is it Important”, email is an incredibly powerful tool that offers an unprecedented chance at achieving a 3800% ROI. And I’m sure I don’t need to tell you that 3800% is a whole lotta return on your marketing investment.
While email marketing isn’t exactly rocket science or brain surgery, it does take a little know how, and the right tools for the job. But here’s the good news. The fundamentals are actually pretty simple, and when it comes to email marketing there are really only 3 important stages you need to understand in order to get the most bang from your email marketing buck.
The first stage in email marketing is collect your new subscribers emails. Now naturally there are a number of ways to do this but the best one I’ve found to date (and I’ve tried a LOT) is Leadpages (adamerhart.com/arm). Leadpages allows you to not only create landing pages specifically designed to capture more emails, but also provides a number of other ways to encourage your visitors to subscribe and stay in touch. It’s fast, simple, easy to setup, and worth every penny. It’s what I use in my business and what I recommend to all my clients.
Stage 2 is to connect. Once you have your new subscribers emails it’s time to start writing to them. After years of experimenting and trying most of the most popular options available including Mailchimp, Aweber, and ConvertKit, I’ve settled on one that I believe is the absolute best of both worlds. And that tool is Drip (adamerhart.com/drip). Drip provides all the functionality of more complicated software in an easy to navigate visual dashboard that makes writing, sending, and tagging your subscribers a breeze. It also has a 100% free plan for up to 100 subscribers, so If you’re brand new to the wonderful world of email marketing this option allows you to test the waters before fully committing.
Alright so now that you have a way to collect email address with Leadpages, and a way to follow up with them with Drip, it’s time to hone your skills and turn those subscribers into lifelong and loyal customers. Writing connecting, compelling, and engaging emails is one of the most challenging things you may ever do as a business owner or marketer. Unless… You have a secret weapon. And my secret weapon is a training program called AutoResponder Madness (adamerhart.com/arm). AutoResponder Madness, A.R.M. or ARM, for short, is quite simply the best email marketing training course I’ve ever taken. And I’ve taken a LOT! ARM is powerful, fun, and effective, and doesn’t rely on you being a phenomenally talented writer to still make a connection with your readers, build your brand, and make sales.
Putting It All Together
Any one of these tools on their own is a powerful addition to your email marketing toolkit but when you combine all three, you’re given the secret formula to successful email marketing that will allow you to easily collect, connect, and convert. So get out there, have fun, and grow your business with email!
► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan