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Tips on building your email list from your book when you do a paid promotion, as well as how to engage a customer once you have them on your list. Plus, why being a small business brand is a good thing.
Ricci Wolman is the founder and CEO of Written Word Media, whose mission is to empower authors and publishers and help readers find their next great read. Ricci holds an MBA from Harvard and specializes in how to effectively and efficiently build an audience online. In this excerpt from an interview on http://www.TheCreativePenn.com, Ricci talks about tips for marketing fiction. Find Ricci and more options for marketing books at: