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Do the Right Thing for Your Business … and Your Audience…

Do the Right Thing for Your Business ... and Your Audience

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them.

Because it turns out, most people would actually rather do business with someone who isn’t a complete tool.

On Monday, Stefanie Flaxman talked about content authenticity — what it means, and how it jibes with holding your audience’s attention by producing a high-quality performance experience. Can we be authentic and still deliver a great performance with our content? We think the answer is absolutely yes.

On Tuesday, I thought it would be useful to remind everyone that we have a great, free session coming up with Tim Paige on how to make more sales with webinars (or other sales situations) … without turning into a weird saleshole.

We’ll be meeting on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time, and you can get signed up for that free workshop here.

And on Wednesday, Nick Usborne helped us see four reasons why people quit reading before they get to the end of your content — and how to get their attention back.

Nick also joined me on Copyblogger FM to chat about his “conversational copy” approach, and how the power of non-pushy copy can set you up for long-term success.

That’s it for this week. Go forth and do some good things — for yourself, your audience, and your business.

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


you build an audience by performing. ordinary is boringIf Content Is a Performance, Is It Ever Authentic?

by Stefanie Flaxman


get over nervousness about selling … foreverJoin Us for a Free, In-Depth Workshop to Improve Your Sales Skills

by Sonia Simone


The author is asking his readers to do the work he should have done himself4 Reasons Why People Stop Reading Before the End of a Page

by Nick Usborne


The Quiet Power of Conversational CopyThe Quiet Power of Conversational Copy

by Sonia Simone


3Q for Executing Your Next Online Course3Q for Executing Your Next Online Course

by Jerod Morris


'The Writer's Brain' on Impostor Syndrome: Part One‘The Writer’s Brain’ on Impostor Syndrome: Part One

by Kelton Reid



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