When marketers need an application, they ask the IT department or they hire a developer.
If they want an application that utilizes blockchain, such as a smart contract, they go to a developer familiar with that technology.
But a startup named Crowd Machine is working to change that. They’re providing an App Studio where any non-technical user can build almost any application — including smart contracts and other apps that are stored on blockchains.[Read the full article on MarTech Today.]