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Compare Apples to Oranges (In This Case, It’s the Smartest Thing …

We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges.

While my post on Monday and Kelton’s post on Tuesday share the power of persuasive writing and how to put it to work for both your business and your clients’ businesses, we have an extra special nugget of wisdom in Sonia’s post on Wednesday:

Remember, you can compare apples to oranges in persuasive writing.

Don’t compare the cost of your $39 online course to other online courses — compare it with a $499 in-person seminar that delivers the same results.

It’s common to over-think when we’re looking to stand out. Instead, try Sonia’s apples-to-oranges tip to discover the “no-brainer” reasoning that will help someone say “yes” to your offer faster.

Talk with you next week!

— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content


When you’re able to show a client what the right words can do for their business, everything changes. – Stefanie Flaxman3 Resources for When You’re Ready to Take Control of Your Writing Career

by Stefanie Flaxman


All creativity should communicate in a nanosecond. – George Lois10 Ways Specificity Helps You Build a Profitable Audience

by Kelton Reid


Get your readers' heads and hearts working together to create loyal, happy, and profitable customers. – Sonia SimoneAre Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits

by Sonia Simone


How NY Times Bestselling Nonfiction Author Andrew Maraniss Writes: Part OneHow NY Times Bestselling Nonfiction Author Andrew Maraniss Writes: Part One

by Kelton Reid



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