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Tips

Thought Leadership Is a Synonym for Attention…

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Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online content marketing suggest something much less exclusive. Anyone can achieve business authority with content, if they truly want to. I’ve done it in several industries, starting as a complete unknown ...

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How to Build a (Real) Writing Business…

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Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be “allowed” to call yourself a writer now. And there’s no doubt it can be the start of feeling like a real writer. But building a real writing business, rather than ...

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Who’s the Hero in Your Business?…

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Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle. Other businesses fail to thrive due to an overabundance of hero syndrome. “We’re awesome, we beat the competition, ...

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9 Essential Elements of Effective Content Marketing…

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You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content marketing and writing. The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product. On ...

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The 5 Things Every (Great) Marketing Story Needs…

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Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a ...

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Persistence Arises from Gratitude…

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If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft and fierce persistence. Despite obstacles, criticism, and setbacks, they keep producing. But where does the motivation to be persistent come from? Since it’s Thanksgiving in the U.S. this week, I’ve ...

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