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Tips

Supercharge Your Benefits with Contrast Storytelling…

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Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those benefits? The Framing Effect is a psychological response in which people react to a particular choice in different ways depending on how it’s presented. For example, we tend to want ...

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Simple Tips for a Productive Short Week…

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How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other ...

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Happy Labor Day!…

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Today is Labor Day in the U.S., a time to celebrate the potency and dignity of work — and the regenerating power of a little time off. The Copyblogger team will be back starting tomorrow with lots more content for you … including your September Creativity and Productivity prompts later ...

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Grow with Us This Week on Copyblogger…

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This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ...

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7 Steps to Grow a Blog Post…

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Last week I talked about how writers seem like magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. Instead, they study and practice specific behaviors until they can create that illusion of creating something ...

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