Tips

Last week, one of our very dear community members, Hashim Warren, said something I loved about our new persuasive copywriting course. “A copywriting course that’s positioned as a copywriting course???” Because, yeah, there are all kinds of classes and programs out there that are positioned as anything but the art ...

If you’re like me, you probably take for granted the complex quantum computer that is your brain. And when you work on this digital superhighway of hedonic hyperactivity, it’s easy to be consumed, and even overwhelmed, by the sheer amount of irrelevant information you feed it every day. Breakneck political ...

I’m not too humble to proclaim that clear communication is my strong suit. Each day, I make a concerted effort to avoid misunderstandings with straightforward and thorough correspondence, whether I’m speaking or writing. And when other people don’t take the time to interact with me in a similar way, I ...

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in ...

Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about it. Websites, communities, courses, masterminds. If you’ve built an audience, taught them a bunch of stuff, and maybe even attracted some loyal fans, but you still don’t have a business ...

Let’s talk about vanilla ice cream. If you’re like most people, you find vanilla ice cream quite inoffensive. You neither love nor hate it — i.e., it doesn’t inspire strong feelings in you. And if you’re eating vanilla ice cream, it’s unlikely you’re raving about it to anyone. Now I ...

If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to settle for what’s available. But more often these days, our predicament is that making a decision can be quite time-consuming. Typing a phrase or question into a search engine presents ...

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the ...

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke to the danger in trying to blindly follow what we think of as copywriting “formulas” without putting the homework in. From the outside, writers can seem like magical creatures. (I ...

Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go through them all and you might get the impression anyone can become a great copywriter … just by using a few of these “killer techniques!” Like painting by numbers. But ...