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Tips

3 New Kinds of Goals to Consider for 2019…

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This time of year, we traditionally think about our goals for the coming year. And even though New Year’s resolutions get a bad rap, I think it’s a fantastic tradition to revisit your vision, habits, and goals, and set some intentions for what you want to improve. There are plenty ...

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5 Key Moves to Help You Become Gainfully Self-Employed…

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In August 2016, I quit my nine-to-five job. I was tired of spending my days staring miserably at mind-numbing spreadsheets and desperately wishing for our systems to crash so I could go home early. I had been working in corporate finance for five years, and as you can imagine, I ...

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Why Being Naive Can Make Your Fortune…

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Back when I worked in the corporate world, I used to get called naive at least once a week. I kept treating my employees like adults, instead of like naughty children. Naive. I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive. I was even ...

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How to Stop Drowning in Data and Begin Using Your Metrics Wisely…

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Digital marketers have a problem: We’ve got too much data. It sounds like a ridiculous complaint coming from a data analyst, but it’s true. Google Analytics alone has more than 150 default metrics, which can be explored with more than 100 dimensions. And that’s without including advanced implementations. Currently, a ...

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3 Ways to Persuade People Thinking about Buying from You…

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You shouldn’t think about growing your audience. Actually, let me rephrase that: You shouldn’t focus on growing your audience. Especially if focusing on growing your audience leads to superficial goals, such as clicks and views … from people who are not the right fit for your business and will never ...

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