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The Magical Sixth ‘Ingredient’ that Can Take Your Content to Grea…

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On Monday, Ronell shared with us his five “ingredients” for creating truly high-quality content. These are the consistently important factors he’s observed while working with many different kinds of clients. We agree! Ronell’s advice will help you create content that genuinely helps your audience. And that content will be interesting ...

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Combine These 5 Research-Based Ingredients for Higher-Quality Con…

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It’s undisputed: well-crafted, high-quality content is how a brand builds an audience, trust, and loyalty today. Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, ...

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A Desert Island Paradise … and a Great Podcasting Course…

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On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come ...

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The Bold and the Stressful: Smart Ways to Make a Big Move…

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Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power ...

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Why I Love Broadcasting My Podcast Recordings Live…

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Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that ...

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