Tips

As a coach and consultant, I see a lot of businesses and brands struggling with the same common marketing mistake. The problem usually shows up in statements like: I’m not sure what to write anymore. My content doesn’t seem to be connecting like it used to. I’m tired of creating ...

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Listen on iTunesListen on Spotify Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, ...

Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been ...

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a ...

The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.” Listen on iTunesListen on Spotify In this week’s conversation, Darrell and Leah dig into her unique methodology, the ...

It’s time to review some nasty writing mistakes that damage our credibility. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot). I also feel compelled to mention that copywriting and blogging should be ...

Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different from public relations.” We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word ...

Being a digital marketer or copywriter back in 2010 was just a tad different from today. A thousand likes and shares on your latest blog post? This guy must be an unmatched genius. A free PDF guide with an estimated value of $29? She’s so damn generous. Can’t wait to ...

This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. Listen on iTunesListen on Spotify In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle ...

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection. Can you ...