Tips

“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride It may be inconceivable for you to misuse a word, but a quick look around online reveals plenty of people doing it. And it’s all too easy when ...

Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers. If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading. This guide will walk you through ...

Still nowhere near your first 1,000 email subscribers? Ready to give up on growing your list? It seems like no matter what you do, your list size never changes. Maybe you still have no subscribers at all. Either way, that initial climb to 1,000 subscribers can feel painfully slow, maybe ...

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, when new owners acquired the business — and apparently their email newsletter list — they started sending not very good emails more ...

The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). Listen on iTunesListen on Spotify In this week’s conversation, ...

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made ...

ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Listen on iTunesListen on Spotify Nathan Barry founded his company to help founders, creators, ...

“Email marketing is dead.” How often do we hear that statement shouted as the next shiny object of tech and social media takes center stage? … Only for that new thing to dull quickly, leaving consumers wanting more, or the next big thing. Email marketing still works. Tried and true, ...

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list ...

What does a rough draft of a blog post have in common with all of the other blog posts by all of the other content creators in your niche? Too much. I’m sure you’re aware that there are countless other writers musing about the same ideas you are, and in ...