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How Wrenches Changed the Way I Think about Digital Tools…

copyblogger

About a year and a half ago, I made up my mind to rebuild a motorcycle. I had no mechanical training, no hand-me-down garage wisdom from friends or relatives — no real experience at all. But I had recently repaired a starter motor for my currently-running vintage motorcycle, and I ...

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In Search of Better Introductions…

copyblogger

Pause. I couldn’t watch another minute of the movie. It was a 10-hour flight, though, so I had to find something else to do … Fidgeted in my seat a bit. Let out a loud sigh to see if it would get my boyfriend’s attention. Nope. He was heavily involved ...

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The Great Facebook Video Swindle…

copyblogger

Back in the day, only digital publishers and marketers knew to never trust Facebook. You know, like that one time when they encouraged us to build audiences on their platform, and then made us pay to promote our content to those very people? How silly of us not to see ...

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3 Questions You Must Ask to Build a Strong Content Strategy…

copyblogger

There’s a big difference between tactics and strategy when it comes to content marketing. As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it. ...

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