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Tips

How to Turn Leads into Clients with Modern Email Marketing…

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When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true ...

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7 Ways to Make Your Writing Personal (but Not Self-Indulgent)…

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I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a ...

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How to Stop Wishing You Had More Time to Write…

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“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more ...

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A Dose of Radical Common Sense…

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You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They’re common sense, but, as my colleague Chris Garrett ...

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Updated: A Breakthrough Resource for Your Content Creation…

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Way back in 2014, I wrote about a breakthrough resource for your content creation.Here’s what I had to say: “Finally, after years of clumsy, clunky automated tools for ‘spinning,’ scraping, regurgitating, and extruding low-quality content, we’ve found a solution. “This resource produces sharp, smart, audience-engaging content every time. Over time, it ...

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3 False Beliefs about Conversational Copywriting that Make Me Wan…

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Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling ...

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