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Tips

Clickbait or Damn Good Headline?…

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When I review applications from students in our Certified Content Marketer training program, I get to read some great content. And giving feedback on headlines to make them more powerful is one of my favorite parts of the process. My reason for that is simple. No one will ever know ...

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Strongly Worded Advice Week on Copyblogger…

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This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting ...

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The Internet Is Not Your ATM…

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Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work four hours a week, you never trade time for money, you sail through a life of ease because you’ve learned to “work smart” and figured out “one weird trick.” The ...

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21 Productivity Hacks from 21 Prolific Writers…

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Ah, the #writerslife, #amwriting, #wordcount — wait, hold that thought — #amlookingatmyphone, #destructiveprocrastination, #twitterblackhole, #zerowillpower … dammit what just happened? Every time I pick up my iPhone, I lose a minimum of 20 minutes that I could be writing a first draft of something, anything. The cult of “busyness” beckons ...

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2017 Content Excellence Challenge: The October Prompts…

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Here are your content challenge prompts for October! Each month this year, we’ve offered our community a pair of prompts. One is designed to improve the creativity and quality of your content. The other is designed to help you get more of that great stuff done. Feel free to jump ...

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7 Golden Rules for Hosting Webinars that Engage and Convert…

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Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human ...

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