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Tips

How to Keep Your Copywriting Skills Fresh…

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When I started out as a professional copywriter — exactly 40 years ago this year — I was full of energy and excitement. No surprise there. It was my first non-manual job. It paid crazy well compared to every other job I’d ever had. And I loved what I was ...

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10 Steps to Becoming a Better Writer [Free Poster]…

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Back in the sweltering summer of 2007, I got a bit crazy. I wanted to get across to people that becoming a better writer is not something a “10 Step” article can teach you. Yes, reading helps writers immensely, but when it comes down to it, you become a better ...

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8 Ways to Weave Simple Visuals into Your Kick-Ass Words…

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It happened somewhere around third grade, when you were about nine years old. Do you remember? Before that age, we were all multi-talented bundles of potential. We ran, climbed, learned to read and write, did simple math, made pictures, and built towers out of blocks with our own two hands. ...

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