Tips

What is the key to building a better website? Well, you first need an idea. And it needs to be useful. Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly ...

It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience You know your topic offers value in unique ways You know the editor’s content preferences and pet peeves But you’re not done yet. Although hitting the “send” button on ...

Updated 6/16/17: The Rainmaker Platform is now off the market as a standalone service. Click here to learn about our new complete solutions for digital marketing that works. Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform ...

A woman brought her two Pomeranians to a barbecue I recently attended. I had never met her before, but overhearing her give the dogs commands in Norwegian, Italian, and English sparked a conversation between us and another guest. Hamburger in hand, the other barbecue-goer explained why he’s always had trouble ...

On June 20, 2009, I was reading Copyblogger and I got a new idea: I should write an ebook. At that point, my writing and editing business was less than a year old, and I had never written anything that resembled a book. Could I actually do it? I knew ...

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On ...

I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. ...

The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.”– Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on the ...

We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content ...

Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” ...