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2017 Content Excellence Challenge: The November Prompts…

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It’s time again for our pair of Content Excellence prompts! All year, our community has been working with these each month to create better work, and to create more of it. This month’s prompts could potentially be swapped, because they’re both ways to do better work and more work. They ...

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The Slippery Truth about Grammar Checkers…

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It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as ...

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3 Simple Keys to a Successful Video Strategy…

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When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite ...

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Blending Art with Strategy for Powerhouse Content…

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We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited ...

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How to Feel Good as a Writer: an Origin Story…

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You may be surprised to see the lyrics in this article’s image attributed to Leslie Bricusse, because one of the most widely known versions of the song “Feeling Good” was recorded by Nina Simone (no relation to Sonia Simone). So, with no disrespect to Leslie Bricusse … Who the hell ...

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Clickbait, Insomnia, and Writing Fears … Nevermore…

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You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of ...

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