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Tips

A 3-Step Blueprint for a Brilliant Blog Launch…

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Launching a brand-new blog is exciting. But it can also be awfully lonely for up to a year as you build readership, unless you plan to begin with a bang. So, here are my thoughts on doing just that. This strategy does not require you to have an existing audience ...

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Remembering and Reflecting on Memorial Day…

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It’s Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude. We look forward to seeing you ...

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How to Make Exceptional Communication Your Winning Difference…

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A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.” That was a bedrock principle for me when I was starting out as a marketer. I still find it a bedrock principle of marketing, particularly content-driven marketing. This week, we ...

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Why Clear Communication Mirrors a Growing Garden…

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If you work with a team or for clients, you probably wish you had better communication. Even with the best, most productive teams and client relationships, things always slip through the cracks. Meetings that should have been emails, back-and-forth IMs, long-overdue tasks that get ignored, and misunderstood intentions. In an ...

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When to Send Article Pitches (and Other Important Emails)…

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It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience. You know your topic offers value in unique ways. You know the editor’s content preferences and pet peeves. But you’re not done yet. Although hitting the “send” button on ...

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How to Keep Your Copywriting Skills Fresh…

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When I started out as a professional copywriter — exactly 40 years ago this year — I was full of energy and excitement. No surprise there. It was my first non-manual job. It paid crazy well compared to every other job I’d ever had. And I loved what I was ...

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