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The Practical Steps that Help More Marketers Use Data…

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Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. ...

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5 Things Only Serious Writers Do…

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Whether you’re a pro content writer, fictionist, screenwriter, academic, poet, stateswoman, or bard-preneur (h/t Sonia Simone), you’ve likely experienced anxiety or elation about any number of the habits we all have in common. Authors of all stripes share a deep connective tissue that compels them to congregate in coffee houses ...

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Create Content Success with a Cohesive Content Experience…

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One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help ...

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The Content Path: Moving from Attention to Action…

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We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our ...

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How to Hook Your Ideal Prospect with Content that Connects…

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When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to ...

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Get More Subscribers by Provoking People to Ask This Question…

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Immediately after getting an idea for a content project, many content creators become preoccupied by the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post. To start, think of the last ...

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