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Productivity vs. Creativity, the Content Creator’s Catch-22…

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At this strange moment in history, we face a near daily Sisyphean task as writers, online content creators, and freelancers. There’s a great fallacy of creativity — that it happens in a vacuum outside of spacetime, in some magical realm that produces sparkling idea unicorns. It’s unicorn shit, obviously, but ...

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Happy Thanksgiving from Copyblogger!…

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Thursday is Thanksgiving in the U.S.! If you’re taking some time off, have a happy and safe holiday — and if you’re into Black Friday shopping sales, don’t forget to check out our sweet deals on premium marketing education. This once-a-year sale ends on Monday, November 26 at midnight Eastern ...

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5 Practical Tips on the Craft of Copywriting…

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This post is about the practice of writing. It’s about developing habits that make it easier to sit down and write well. It’s about finding simple ways to make your writing a whole lot better … whether you’re writing a sales page, an email, a blog post, or a social ...

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