Tips

Cut it out. Cut out the boring parts. Cut out the irrelevant. Cut out the extraneous details that take away from the big visual story. You may know that cropping a photo is one of the fastest and easiest ways to make a boring image more interesting. But you may ...

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or one you’d like to push forward in a big way.) As is our tradition at Copyblogger, the team took time off on Memorial Day to honor the sacrifices of those ...

There’s one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place. When good websites link to you, those links are ...

Launching a brand-new blog is exciting. But it can also be awfully lonely for up to a year as you build readership, unless you plan to begin with a bang. So, here are my thoughts on doing just that. This strategy does not require you to have an existing audience ...

It’s Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude. We look forward to seeing you ...

A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.” That was a bedrock principle for me when I was starting out as a marketer. I still find it a bedrock principle of marketing, particularly content-driven marketing. This week, we ...

Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it. So sometimes it’s easy to miss the signals when a ...

If you work with a team or for clients, you probably wish you had better communication. Even with the best, most productive teams and client relationships, things always slip through the cracks. Meetings that should have been emails, back-and-forth IMs, long-overdue tasks that get ignored, and misunderstood intentions. In an ...

It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience. You know your topic offers value in unique ways. You know the editor’s content preferences and pet peeves. But you’re not done yet. Although hitting the “send” button on ...

Well, this week was anything but sugarcoated. We got right into it. How do you stay motivated to do great work when you’re burned out, bored, or busy? On Monday, Stefanie Flaxman shared what to do when your eyes are tired from more than 15 years of professional proofreading. The ...